Last updated: May 1, 2019

Gotcare.ca offers various services to help its users find, coordinate, and maintain quality home care. Gotcare.ca’s Privacy Policy (“Privacy Policy”) is designed to explain the information we collect and how we use it to provide our services and give users a better experience. It applies to any users of www.gotcare.ca and any web pages, mobile applications and mobile websites operated by Gotcare.ca (collectively, the “Site”), including those who are seeking to find an individual through Gotcare.ca (“Care Seekers”) as well as those who are looking for home care work through Gotcare.ca (“Care Workers”).

For purposes of this Privacy Policy, the terms “Gotcare.ca,” “we,” “us,” and “our” refer to A2B Directcare Inc. “You” refers to you, as a visitor or user or the Site or the Services. This Privacy Policy does not apply to third party entities that may use the Site or Services. Such entities’ use of the Site and Services are subject to separate terms that they agreed to when they registered or otherwise contracted with Gotcare.ca. Other capitalized terms that are not expressly defined in this Privacy Policy have the same meaning as set forth in Gotcare.ca’s Terms of Use.

Gotcare.ca reserves the right to change this Privacy Policy and our Terms of Use at any time. Your use of the Site or the Services after such effective date will constitute acceptance by you of such changes.

By using the Site and/or the Services, you consent to our collection, storage, use and disclosure of your information as described in this Privacy Policy.

Information You Provide

Visitors who access and browse the Site without registering are “Site Visitors.” In order to utilize some of the Services offered by Gotcare.ca, you must register with Gotcare.ca. All users who register with Gotcare.ca are “Registered Users.”

Regardless of whether you are a Site Visitor or a Registered User, all information that you provide to us when registering, submitting a care request, posting a profile, communicating through the Site, discussing care options over the phone, email, postal mail or otherwise, will be stored by us. You represent and warrant to us that you have the right and authority to provide us all the information you provide about yourself or others.

Information We Automatically Collect

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Site and Services as described in this section below.

When you visit the Site, Gotcare.ca receives the internet protocol (“IP”) address of your computer (or the proxy server you use to access the internet), your computer operating system, the type of web browser you are using, and browser language. If you are using a mobile device, Gotcare.ca may also receive unique device identifiers and other information about your mobile or other device(s), and mobile operating system. We may correlate this information with other information we have about you. We may also automatically collect information related to the ways in which you interact with the Site and the Services, such as referring and exit pages, URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of such views, the amount of time spent on particular pages, the date and time you use the Services, error logs, and other similar information.

A cookie is a tiny data file that resides on your computer, mobile phone, or other device, and allows us to recognize you when you return to the Site using the same computer (or mobile device) and web browser. Like most websites, we and our service providers use cookies, and tracking pixels to track Site usage and trends, evaluate the effectiveness of our ads both on and off our Site, customize your experience on the Site and improve the quality of our Services. For example, using these technologies we can determine, among other things, which pages of our Site you visit and which ads you click on. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies. In some cases, however, doing so may impact your ability to use Gotcare.ca. Tracking pixels do not identify individual users, and the analysis of data obtained by tracking pixels is performed on an aggregate basis.

We also use Google Analytics to measure Site usage and improve our visitor experience. The relevant data is provided to us by Google in the aggregate (i.e., individual users are not identified) and allows us to better understand our Site audience. The Google Analytics features implemented by us allow us (i) to evaluate and generate reports on certain demographic, behavioral, and interest metrics of users collected by Google, and (ii) to create advertising remarketing audiences and campaigns based on such metrics, which may be segmented into aggregated groups.

Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings form at https://www.google.com/settings/ads.

Some browsers used to access the Internet may give you the option through “Do Not Track” settings associated with such browsers to request that a website operator not track your information across its website or other websites. We engage in such tracking in order to optimize and/or customize our Services, detect and respond to allegations of fraud, and to otherwise ensure the safety of our Registered Users and Site Visitors. While we do not currently honor such browser requests, we will not use your information in a manner that violates this Privacy Policy. In addition, you retain the ability to opt out of certain online analytics and advertising activities as discussed in this section above.

If you are a Care Worker, you will automatically be enrolled in our Electronic Visit Verification (EVV) program. Gotcare uses EVV to protect our Care Workers to validate where they are while they are working. When you are “clocked in” using our time tracking application, your GPS location is tracked and documented. This allows us to provide proof of where you clocked in/out and any travel during this period. Your GPS location can only be tracked during the time you are working.

How We Use Information

In general, the information we collect is used (1) to improve our Services and enhance your experience with Gotcare.ca, (2) to enable us to provide a safer community for all of our Registered Users, and (3) to help us communicate with you. For example, we may use your information to:

• Register and service your account;
• Include in Care Seeker and Care Worker profiles;
• Contact you in response to questions and solicit feedback and input from you;
• Notify you about new features of the Services, special events, or products, services, and special offers, or other information that we believe will be of interest to you via email, text messages, or other media or networks;
• Administer sweepstakes and contests;
• Connect Care Seekers with Care Workers that appear to meet their needs and preferences;
• Verify information you provide us as well as the representations and warranties you make to us in the Terms of Use or on the Site;
• Perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of the Services;
• Generate and review reports and data about our user base and usage patterns, including to improve the content and features of the Services or develop new Services;
• Otherwise help protect the safety and integrity of the Site and Gotcare.ca users; and
• Personalize promotional messages or content on the Site, via email or other ads on Gotcare.ca or third party sites.

We may aggregate and/or de-identify information collected by the Site, the Services, or via other means so that the information is not intended to identify you. Our use and disclosure of aggregated and/or de-identified information is not subject to any restrictions under this Privacy Policy, and we may disclose it to others without limitation for any purpose.

How We Share Information

In addition to using the information collected by Gotcare.ca for the purposes described above, we may also share your information with various third parties, as described below. Please review our sharing policy closely. By using our Site or our Services, you agree to allow us to share the information you provide to us in the ways described below.

If you are a Care Seeker or a Care Worker, in order to increase your chances of finding a job or finding the care you need, we share with Site Visitors and Registered Users the information that is included in your care request or profile, aside from your contact information, unless consent is received.

We may display personal testimonials of Registered Users and other endorsements on our Site or in other marketing materials. These testimonials or endorsements may include information such as the Registered User’s first name, first initial of last name, city, and province.

If we terminate your registration for any reason, we reserve the right to send a notice of your termination to other Registered Users with whom we believe you have corresponded.

We may disclose your information when we believe in good faith that such disclosure is appropriate in order to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, situations involving potential threats to the health or physical safety of any person, violations of this Privacy Policy, the Terms of Use, and/or to protect the rights and property of Gotcare.ca, our employees, users, and the public. This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of ours or that acquirer’s affiliates may continue to process your information as set forth in this Privacy Policy.

Opting Out & Unsubscribing from Services

You may call us at 1 (888) 819-1244 or email us at support@gotcare.ca if you wish to opt out of any of the above or unsubscribing from our Services. Your preferences will take effect immediately upon receipt of your request.

In doing so, we have no obligation to retain your information, and may delete any or all of your account information without liability. However, we may retain information related to you if we believe it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, de-identified information, account recovery, auditing our records, enforcing our rights and obligations under our agreements, or if required by law.

How We Protect Information

We have implemented a variety of administrative, technical, and physical security measures to protect against the unauthorized access, destruction, or alteration of your information. These safeguards vary based on the sensitivity of information that we collect, process, and store and the current state of technology.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot guarantee that information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

Contact Information

If you have any questions or need further information as to the Site or Services provided by Gotcare.ca, or need to notify Gotcare.ca as to any matters relating to the Site or Services please contact us at support@gotcare.ca.