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We've got care everywhere – even in the most rural regions of the country.
We are co-creating a more sustainable pathway for the management of chronic health conditions and rehabilitation in the home.
This is all powered by home care workers who are paid a living wage, up-skilled to be digital health experts, collaborating with virtual clinicians and supported by AI-enabled tools.
Our Mission
To deliver the best possible care in the comfort of the home, enabled by greater trust and collaboration between people who need care, people who provide care, and people who fund care.
Our Vision
To create relationship-driven health care experiences that are equitable, personalized, and maximize appropriate technology.
Our Values
Cultural awareness
The client experience should centre their language, cultural background and their spiritual needs. This makes health care more equitable and effective.
Empathetic problem solving
Co-designing and co-creating with our clients and partners is integral to creating better outcomes for all.
Living wage employment
The well-being of our care workers is foundational to our work. Our workers deserve a living wage — so we pay them that.
Responsiveness and reliability
We can only help populations if we’re getting to them on time. That’s why our clients receive human contact within 30 minutes throughout their care journey with us.
Creating quality of life
We help our clients redefine how to create a positive life for themselves. Whether they have been in an accident or are aging in the home, we want to ensure that they can move through this new chapter in their life with dignity and care.
Safety first
We ensure that our care workers are trained to avert crises and de-escalate situations. They provide a safety net and peace of mind for our clients and their families.
“I was not just a number.”
– Justin Gipson, one of our care clientsThat’s a quote from Justin Gipson, one of our care clients. We thought he perfectly summed up Gotcare’s personalized approach to providing care.
Gipson worked closely with his assigned Care Expert functioning in a concierge role, to find him a caregiver that lived within 10 minutes of him, had shared life experiences for them to bond over, and is trained to care for his medical needs.
It’s important to us that our care clients don’t have people coming in and out of their home — by personally matching caregivers to clients every time so that the two can form a deep relationship.
This is business as usual for Gotcare. Our team sees care requests come through and answers them within 30 minutes. We can find someone a caregiver who’s nearby, knows how to help them and even shares their cultural background.
“Simple, straightforward, and efficient.”
– Jessica Hancock, one of our care workersThat’s a quote from Jessica Hancock, one of our care workers. We always love to hear that we make life easier for the largest network of care workers in Canada.
Our leadership team decided from the start that we can’t create consistency within care work without paying our caregivers a living wage. So that’s what we do. As a certified living wage employer, Gotcare is proud to pay wages that are on average 20% higher than similar jobs.
Gotcare leverages technology in many ways to make our company run smoothly. Care needs to be organized quickly, so we work with AI to match new clients with caregivers who can speak their language, handle their needs and live in their area. Some clients even get care the day after they request it.
Through innovative workflows powered by technology, we then also help our care workers stay focused on providing care, instead of all the other stuff that gets in the way. Caregivers can then proactively spot new problems and help a client get the care they need faster.
Our use of technology allows our internal team and caregivers to stay organized. Being really organized also means we can send real-time updates on how the client is doing over to their doctor, case manager, or local hospital, making sure everyone is on the same page. We even provide a Gotcare dashboard that other members of the client’s care circle can log in to, so they can monitor what’s happening with a click of a button.
Gotcare in the news
“Gotcare shaking up the home care industry by pairing workers with clients, paying workers a living wage”
“The women behind Gotcare are making personalized home care a reality”
“Canada’s Top Growing Companies 2023: Gotcare”
“Gotcare brings AI technology to rural homecare”
“Exploring the Emergence of Self-Directed Home Care in Ontario: A Qualitative Case Study on Gotcare Services”
“Gotcare's program evaluation at Women's College Hospital improves healthcare accessibility for homebound older adults”
“Gotcare has developed technology to connect clients with ideal home care workers based on proximity, specialization, language, and cultural understanding.”
“Gotcare is setting the stage to improve the accessibility of healthcare in our communities and provide tangible solutions to those who need it most”
Meet the Founding Team
Chenny Xia
Co-founder, CEO
Chenny is a serial entrepreneur, leader and advocate for women in technology. She has been awarded funding from SheEO and named one of Canada’s Next 36 Leaders.
Carol MacDonald
Co-founder, President
Carol was a practicing occupational therapist for over 25 years. She has held leadership roles for the Ontario Society of Occupational Therapists (OSOT). Her former company, Fulcrum Consultants, was acquired by LifeMark Health in 2008.
Rod MacDonald
Co-founder, COO
Rod is an operations leader with an extensive background in sales and marketing. He has previously led innovation and business development roles at CBI Health and LifeMark Health.
Walt Macnee
Chairman
Walt is a Canadian business leader who was part of the United Nations’s High Level Panel on Humanitarian Financing. Previously Vice Chairman for Mastercard Worldwide.